We start by defining the product in its market context: who it is for, where it fits within the portfolio and what it needs to achieve commercially and functionally. Research, market understanding and product strategy give the project a clear direction before the design is developed further.
Exterior & Interior styling and General Arrangements are progressed in parallel with preliminary structural and hydrodynamic calculations, so technical constraints are understood early and do not force unnecessary aesthetic compromises later in the build. Hull form, weight and centre of gravity, space allocation, propulsion and critical onboard systems are developed concurrently, supported by early resistance and power predictions against speed, range and operating targets.
The concept is also assessed against applicable classification society rules and flag-state requirements, establishing a sound basis for detailed design and engineering.
-
Research & Market Understanding
-
Product & Portfolio Strategy
-
User & Stakeholder Insights
-
Exterior & Interior Styling
-
Concurrent Design & Engineering
-
Hull Form & Feasibility
-
Weight & Space Allocation
-
Power & Propulsion Prediction
-
Equipment Sizing & Selection
-
Regulatory Feasibility